THE TERRAIN
SINCE 1996 THIS THING WE LOVE, WHAT USED TO BE CALLED ‘THE WEED GAME’, HAS STEADILY BEEN MATURING INTO A LEGITIMATE INDUSTRY. AS MODEST-SIZED OPERATORS STRUGGLE TO STAY COMPETETIVE AND KEEP THE DOORS OPEN BIG MONEY PLAYERS ENTER THE MARKET AND IMPOSE THEIR INFLUENCE ON THE GLOBAL INDUSTRY.
WE AT DE CIRCA ‘96, BELIVE THAT LEGACY MOM N’ POP SHOPS WILL ONLY BE ABLE TO STAY RELEVANT IN THIS CHANGING LANDSCAPE BY LINKING UP AND HOLDING COLLECTIVE SPACE. UTILIZING A COMBINATION OF CUSTOM SOFTWARE AND STRATEGIC PARTNERSHIPS, WE WORK TO CREATE SOLUTIONS TO FINANCIAL BARRIERS OF SCALE FACED BY INDEPEDENT CANNABIS OPERATORS AND THEIR COMMUNITIES. SYSTEMATIZING THE RETURN TO COOPERATIVE CANNABIS SOURCING AND PURCHASING IS VITAL TO BOTH THE INTEGRITY OF PRODUCTS AND SUPPLY CHAINS, AS WELL AS MAINTAINING A SUSTAINABLY INCLUSIVE CULTURE.
